Over the course of evolution, the human sensory organs have adapted and developed their own specific shape. The starting point for the design of the Google Pixel Buds was that human ears are effectively more unique than fingerprints and show a wide variety of different sizes and shapes. Therefore, a system was to be developed that offers the possibility of better customising the earbuds. This was achieved through a design that is both organic and technically self-contained. Housing a multitude of specialised sensors and a distinctive acoustic geometry within a low-profile form, these earbuds fit neatly in the Google Hardware family. Ergonomically sophisticated, the Pixel Buds offer a high level of wearing comfort. Users can operate them intuitively with a simple tap. The buds are meant to be a refreshingly colourful and vibrant statement that stands out in a crowded market of wireless earbuds. Their thoughtful design thus establishes a formal relationship between the storage case and the earbuds, a relationship that can be felt by the target group at first glance. The details and the manner from how the earbuds sit in the case to how they sit in the wearers’ ears were developed in tandem to complement one another and enable a pleasant, tactile design experience in a pocketable form factor.
Statement by the Jury
The Google Pixel Buds embody a captivating new manner of configuring earphones individually. In addition to highly convenient features including automatic sound adjustment, the innovative concept also offers a brilliant sound quality as well as beamforming microphones and voice sensors for clearly understandable phone calls. Featuring an organic and colourful design, the Pixel Buds emotionalise users and thus strengthen their relationship with the brand.
