HS Ad is a Seoul-based advertising agency that was founded in 1962 as the Advertising Office of Lak-Hui Chemical Industrial Corp and the LG Group's first advertising unit. It was renamed HS Ad as part of a restructuring and rebranding initiative in early 2008 and was incorporated into the LG Group a few months later. HS Ad has built an outstanding reputation through its campaigns, which have ushered in a new era in the Korean advertising industry. Today, HS Ad is a global agency that aims to ensure that the consumer's first encounter with a brand is a memorable and exciting moment.
Red Dot about HS Ad
The Difference is the reason we exist.
HS Ad
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OLED Horizon
The exhibition design "OLED Horizon" captivated visitors at the CES 2023 with a curved wall consisting of 260 individual LG OLED displays. The installation illustrated the immersive experience that LG OLED screens offer thanks to their 2,000R curvature.