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HS Ad

Many years of advertising experience

HS Ad is a Seoul-based advertising agency that was founded in 1962 as the Advertising Office of Lak-Hui Chemical Industrial Corp and the LG Group's first advertising unit. It was renamed HS Ad as part of a restructuring and rebranding initiative in early 2008 and was incorporated into the LG Group a few months later. HS Ad has built an outstanding reputation through its campaigns, which have ushered in a new era in the Korean advertising industry. Today, HS Ad is a global agency that aims to ensure that the consumer's first encounter with a brand is a memorable and exciting moment.

Red Dot about HS Ad


The Difference is the reason we exist.

HS Ad

Facts and figures

1962

Year of foundation

5

Distinctions in the Red Dot Award

Winning projects 2023

Awarded projects since 2011

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