Ready For Market

“Ready For Market” designs are almost or already fully developed as a product or a service. They may have already been announced to the market but are not yet available for delivery to the market before 2 June.

Type of Design Concepts

Upon preparing an entry for the award, specify if the design is a “Concept” or if it is “Ready For Market”. This allows the jury to better understand the design and will apply different criteria to evaluate a design that is still at a developmental stage compared to a design that is almost ready for the market.

More information on the evaluation criteria for a “Concept” and a “Ready For Market” design can be found here.