Cheil Germany
Travel App
Lufthansa CityNavigator
The Lufthansa CityNavigator offers itself to city travellers as a tool for both discovering their destination and planning their tours. Based on a content mashup, it curates a database of high-quality recommendations collected by an internationally crowdsourced network of real locals, as well as Foursquare and members of the community platform. These recommended places of interest are then composed into an outstanding round trip synchronised with the app. It guides the traveller with real turn-by-turn navigation that works without Internet access, thus eliminating expensive roaming costs.
参与人士
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Account Management:Maximilian Ofer
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Account Service Director:Sven Lohwasser
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Digital Strategy:Lars Backes (Vice President Digital _Strategy), Maro Rudolf
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Client:Deutsche Lufthansa AG, Frankfurt/Main
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Head of Design:Andreas Gruyters
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Chief Creative Officer:Roland Rudolf
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Programming:Theo Tzaferis (Front-End), Tobias Wöstmann (Back-End)
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Content Design:Thomas Smuda
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Creative Direction/ Head of User Experience Design:Dr. Clemens Lango
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Copywriting:Michaela Jahn
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Design:Cheil Germany GmbH, Schwalbach
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Art Direction Digital:Dimitrios Karagiannis, Daniel Baek