Cheil Germany — Connected experiences that matter

The approximately 270 employees at Cheil Germany regard themselves as creative technologists. Helping a synthesis of company and user needs to grow and fostering social innovation – this is the recipe for success used here to build trust-based partnerships with clients. Service and UX design, the platform economy and e-commerce management are as much a part of the portfolio as campaigns and multimedia-based spatial experiences.

Cheil Germany interviewed by Red Dot

Red Dot: With the myPiggy piggy Bank, you have brought a familiar format to the world of smart technology. Is one of your greatest challenges getting people on board with technological innovation?
Cheil Germany: Definitely. Human behaviour is so complex that you cannot create a better product simply by digitalising it. It is important to balance the benefits of digitalisation with familiar tropes, processes, images and emotions. One also has to identify hidden needs and find/invent solutions to these. The need behind myPiggy is that of teaching children the significance of money and how to handle it responsibly.

Haptics play an important role with conventional piggy banks – is the same true of myPiggy?
Yes, haptics still play a major role, especially when developing a product for users who are much more likely than others to experience the world through touch – people such as children, athletes and musicians. When I place myPiggy into the hands of a child, it begins to interact with it and explore its features. When developing myPiggy, we focused on a tangible user interface – allowing for physical interactions that are simple and also emotional.