Brand Design,Brand Identity

ZEM

SK Telecom, a large mobile carrier in South Korea, launched the brand ZEM to initiate a new mobile culture for digital natives. Geared mainly towards primary school pupils, the service concept is designed to protect children from harmful mobile exposure by offering parental control functions. The playful typography of the brand name is enhanced by a vibrant colour palette. A flexible design system enables broad application to all aspects of the marketing. In addition, an exclusive mobile device offering a variety of content was designed to enhance the brand experience.

Red Dot

Credits

Client:

SK Telecom, Seoul, South Korea
Design:

SK Telecom, Seoul, South Korea
Project Team:

Jongwhi Cha (Creative Direction) Sangeun Lee (Project Lead) Sejin Noh (Brand Design) Jongwon Won (Brand Design) Jungin Kim (Product Design) Bumhee Han (Product Design) Junghan Doh (Brand Naming) Junhyung Park (Brand Naming) Choonghyeon Hwang (Brand Naming)