Packaging

You Who – Saliva Collection Kit

You Who is a genealogy set. Users can use the test included to find out how they are genetically connected to the rest of the population worldwide. To make the scientific issue more accessible for a wider audience, the design of the packaging focuses on conveying a friendly tone. The symbolic meaning of the colours is key: blue stands for trust, while pink represents unconditional love. Small holograms reflect the unknown, wondrous world of DNA. In addition, a likeable young female character is introduced who users can identify with easily.

Red Dot

Credits

Client:

EONE DIAGNOMICS Genome Center, Incheon, South Korea
Design:

B for Brand, Seoul, South Korea
Project Team:

Yena Choi (Creative Direction) Soomin Jo (Graphic Design) Jinha Seo (Graphic Design)