Client: Moody's Corporation, New York, USA
Corporate Design
VERGISSMEINNICHT
This “film agency for memories” produces biographical films for people who want to tell their story and preserve it for themselves or others, for instance because they are facing senility or imminent death. The challenge was to develop a corporate design that clearly conveys seriousness, professionalism and value, as well as to appeal to people of different age groups. The result is a solution whose guiding creative principle reflects the flexibility of memories. Thus, the dynamic logo on the website takes on over 50 different forms while maintaining its recognisability. Different versions of the logo can also be seen on printed materials.
Credits
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Client:VERGISSMEINNICHT – filmagentur für erinnern, Cologne, Germany
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Design:thjnk Düsseldorf, Düsseldorf, Germany
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Project Team:Kai Röffen (Managing Director Creation) Patrick Reichert-Young (Creative Director Design) Till Köster (Creative Director Copy) Janik Bienemann (Junior Designer)