The Tsubame-Sanjō metalwork region in Japan holds a festival every year. Factories open their doors, make the places come alive and take a stand against the industry’s decline. The event is aesthetically staged with a design concept which runs through all visual communication elements and decorations. Silver and pink stripes renew the original colour combination of iron black and flame red. The design creates fresh accents, gives the setting and merchandising products a modern image, and conveys a spirit of optimism.
Credits
Art Direction:
SPREAD, Tokyo, Japan
Booklet Editing:
BACH, Tokyo, Japan
Booklet Printing:
Taiyo Printing Co., Ltd., Tokyo, Japan
Client:
Tsubame-Sanjō Factory Festival Committee, Niigata, Japan
Design:
SPREAD, Tokyo, Japan
Organisation/Management:
Tsubame-Sanjō Factory Festival Committee, Niigata, Japan
Projection:
Tomoya Kishimoto, Tokyo, Japan
Public Relations:
HOW INC, Tokyo, Japan
Photography:
Ooki Jingu, Tokyo, Japan, Kazuhiro Kodaira, Tokyo, Japan
Co-Sponsoring:
Tsubame-Sanjō Regional Industries Promotion Center, Niigata, Japan, Sanjō City, Niigata, Japan, Tsubame City, Niigata, Japan,