SPREAD
Event Design
Tsubame-Sanjō Factory Festival
The Tsubame-Sanjō metalwork region in Japan holds a festival every year. Factories open their doors, make the places come alive and take a stand against the industry’s decline. The event is aesthetically staged with a design concept which runs through all visual communication elements and decorations. Silver and pink stripes renew the original colour combination of iron black and flame red. The design creates fresh accents, gives the setting and merchandising products a modern image, and conveys a spirit of optimism.
Credits
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Art Direction:SPREAD, Tokyo, Japan
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Booklet Editing:BACH, Tokyo, Japan
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Booklet Printing:Taiyo Printing Co., Ltd., Tokyo, Japan
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Client:Tsubame-Sanjō Factory Festival Committee, Niigata, Japan
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Design:SPREAD, Tokyo, Japan
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Organisation/Management:Tsubame-Sanjō Factory Festival Committee, Niigata, Japan
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Projection:Tomoya Kishimoto, Tokyo, Japan
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Public Relations:HOW INC, Tokyo, Japan
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Photography:Ooki Jingu, Tokyo, Japan, Kazuhiro Kodaira, Tokyo, Japan
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Co-Sponsoring:Tsubame-Sanjō Regional Industries Promotion Center, Niigata, Japan, Sanjō City, Niigata, Japan, Tsubame City, Niigata, Japan,
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Event Direction:method, Tokyo, Japan