The first fully digital party conference in Germany
Statement by the Jury
The event design for the first digital party congress of the Christian Democratic Union of Germany impresses with an innovative concept that had been thought through in every detail. The Union circle not only embodies a very coherent and immediately comprehensible symbol for the overarching message of togetherness. Extended to a variety of advertising materials, it also serves to emotionally convey the team spirit.
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Client:CDU Deutschlands, Berlin, Germany
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Design:Serviceplan Germany, Munich, Germany
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Project Team:Serviceplan Group: Alex Schill (Global Chief Creative Officer) Matthias Harbeck (Chief Creative Officer Germany) Serviceplan Germany: Oliver Kähler (General Manager) Christoph Kahlert (Managing Partner) Christian Sommer (Managing Partner)
Michael Johne (Creative Director) Ben Hug (Head of Design) Hannah Fode (Account Director) Gabi Grötzbach-Fischer (Senior Production Manager) Anselm von Stülpnagel (Senior Strategy Consultant)
Plan.Net Germany: Jens Krahe (Managing Director) Saint Elmo’s: Peter Gocht (Managing Director)