Special Publication

The Business Value of Design

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The Business Value of Design is a research series by McKinsey Design aimed at elevating design’s value for businesses and organisations. An analysis of the design actions and financial performance of thousands of organisations found that design has a significant impact on business. The series aimed at CEOs features a versatile design that at the same time reflects the brand identity of the management consulting firm. The concept is inspired by paper, the place where designers bring their ideas to life, and demonstrated, for example, through the paper cut illustration style.

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Credits
  • Client:
    McKinsey Design, New York, USA
  • Design:
    Human After All London, United Kingdom McKinsey Design, New York, USA
The Business Value of Design
The Business Value of Design
The Business Value of Design

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