Online Promotional Clip

T-Roc Bob

This promotional clip demonstrates the power and agility of the VW T-Roc by contrasting it with the raw energy of a bobsleigh run. The clip switches between the footage of a bobsleigh team in an ice tunnel and a T-Roc driven in the snow – when the team accelerate or turn a corner, so does the car. Tension is created through the sound of the ever-faster breathing of one of the bobsledders, which is mirrored by the increasing speed of the cuts. Finally, the sleigh crosses the finishing line and the mood eases. The idea of rapid breathing conveys the story and underscores the essence of bobsledding: speed, power and control.

Red Dot

Credits

Client:

Volkswagen AG, Wolfsburg, Germany
Design:

loved GmbH, Hamburg, Germany
Project Team:

loved: Mieke Haase (Chief Creative Officer) Sabine Cole (Editor-in-Chief) Alexander Müsgens (Creative Director) Nadine Kaminski (Text)

Marc Schölermann (Director / DOP) Simon Roloff (Camera) Sören Görth (Film Editing) Boris Salchow (Music / Sound Design)