Brand Design

Spalah

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Spalah (Outbreak) is a festival of new Ukrainian culture that begins with a documentary series on cultural transformations in independent Ukraine. It uses culture to restore trust between different segments of society. Thus, the idea was to create a multifunctional logo comprising a synthesis of the political past and national motifs. The result is a brand logo that can exist both independently and as part of the key visual, in fact shaping it. The font is a narrow, bold grotesque used in the poster art of the Soviet avant-garde. It complements the architectural living environment and expresses inner freedom.

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Credits
  • Client:
    Slukh.Media, Kyiv, Ukraine
  • Design:
    Plai Büro, Kyiv, Ukraine
  • Project Team:
    Plai Büro: Mylene Babina (Art Direction) Radana Renko (Creative Direction) Kateryna Reshetniak (Technical Direction) Anastasia Sviridenko (Graphic Design) Solomiia Sabat (Text)
Spalah
Spalah
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