Packaging

SOLVE Coffee – Coffee by Women

SOLVE Coffee – Coffee by Women is a fair trade line distributed by a Korean non-profit foundation. The coffee packaging is eye-catching in a bid to raise awareness of the fact that women do most of the work in coffee production. Bold lettering, which takes up a third of the front, highlights the brand name. A brightly coloured section stands out from the black-and-white part of the packaging. With the stylised image of an African woman, it draws consumers’ attention, giving the appearance a warm expression to make people empathise with the women involved.

Red Dot

Credits

Client:

Beautiful Coffee, Seoul, South Korea
Design:

Interbrand Seoul, Seoul, South Korea
Project Team:

Uzin Hwang (Chief Creative Officer) Claudia Yeong-Mi Kwon (Senior Designer) Jackie Lim (Brand Designer) Claire Choi (Brand Designer) Huikyeong Yu (Motion Graphic Designer)

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