Digital Campaign

Say it with Sky

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The digital campaign “Say it with Sky” was launched in advance of Valentine’s Day. On a website developed specially for the purpose, people were able to create and send personal love messages generated from Hollywood film snippets. The online promotion was based on an AI tool which extracted dialogues from 845 romantic movies and matched them with the individual love message – and even made suggestions for more creative messages. In this way, the tool put together romantic personal Valentine’s clips and combined these with a special Sky Valentine’s offer. The image campaign led to an increase in subscriptions.

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Credits
  • Client:
    Sky Deutschland Fernsehen GmbH & Co. KG, Unterföhring, Germany
  • Design:
    SERVICEPLAN GERMANY, Munich, Germany
  • Chief Creative Officer:
    Alexander Schill
  • Creative Managing Partner:
    Matthias Harbeck, Till Hohmann
  • Managing Director:
    Florian Strauss
  • Executive Creative Direction:
    Sandra Loibl
  • Creative Direction:
    Franz Röppischer, Lorenz Langgartner
  • Art Direction:
    Franziska Ströhle, Julius Emde
  • Copywriting:
    Dr. Sebastian Wolf, Max Sellers
  • Editorial Work:
    Hendrik Sommerfeld
  • Account Management:
    Lisa Roßmüller
  • Digital Design:
    hmmh multimediahaus AG, Bremen, Germany
Say it with Sky
Say it with Sky
Say it with Sky
Say it with Sky

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