Information Design

Samsung KX Spec Card

The spec card was designed for Samsung KX, a retail destination at King’s Cross in London, England. The concept was born of reducing the wastage of reprinting price information and having multiple systems of vertically standing versus flat placards and size requirements. The system utilises a common acrylic resin base, so information not only can be printed and adhered to the back of the acrylic; it can also be easily replaced with fresh prints and mounted. The price numbers can also be customised with “roller-deck” style modules and inserted within the routed recess of the spec card.

Red Dot

Credits

Client:

Samsung Electronics Co., Ltd., Seoul, South Korea
Design:

Cheil Worldwide, Seoul, South Korea
Project Team:

Simon Hong (Executive Creative Director) Hee Young Lee (Product Designer) Jason Heo (Creative Director) Soyeon Yoo (Graphic Designer) Seungtae Kim (Graphic Designer)