Samsung KX

The objective was to create a unique retail experience that would fuse Samsung’s high level of innovative competence with local heritage and attract both the local community and people from across the world. Located in one of London’s most up-and-coming shopping districts, Coal Drop Yard at King’s Cross, the Samsung KX brand store shows a design which is focused not only on sales but also on the experiential digital community. Most of the historic architecture was retained and reimagined with the modern London loft-style to create a harmonious overall impression. Stained oak, mass concrete, and reflective materials give the fixtures a premium and permanent feel.