The realignment of Salzgitter AG, a steel and technology corporation that places the focus on the circular economy going forward, required a comprehensive brand relaunch. The triad of “People, Steel and Technology” is the group’s new corporate claim. The logo in the shape of a circle references both the theme of circularity and the triad: the orange triangle stands for the people, while the circular elements in blue-grey represent steel and technology. The new corporate design informs a consistent overall brand identity.
