Cel Animation

Reveal Your Thaidentity –Experience the Thai way in Thailand

The “Reveal Your Thaidentity” campaign aims to make Thailand attractive again as a holiday destination for tourists from Singapore. The design strategy centres around presenting Thailand and its culture, which is familiar to most Singaporeans, through cartoons in an unfamiliar way. The three animated clips each show a tourist experiencing the prime attractions Singaporeans associate with a holiday in Thailand: shopping, food and entertainment. Once they have overcome their initial culture shock, the characters start to go wild and become a part of the colourful scenery, embracing their hidden “Thaidentity”.

Red Dot

Credits

Client:

Tourism Authority of Thailand – Singapore Office, Royal Thai Embassy, Singapore
Design:

Aught Pte. Ltd. Singapore Fuum Studio, Bangkok, Thailand
Project Team:

Aught: Tomaz Goh (Creative Direction) Mark Lawrence Ong (Creative Direction) Jessica Gan (Art Direction) Marie Chong (Graphic Design)

Fuum Studio: Panop Koonwat (Animation)

Sathapat (Tum) Teeranitayapap (Music / Sound Design), No Sound in Space