Information App

Philips Hue In-Store App

So as to tackle the challenge of capturing the attention of customers in shopping environments, of engaging and informing them, this in-store app has been developed. It assists shoppers in exploring the full range of Hue products and takes them on a journey to experience the possibilities of connected lighting. It was conceived with the aim of making the huge variety of products easier to digest and understand. For this purpose, it engages the imagination of customers on how to use these products in their day-to-day lives, sparking curiosity as well as their own ideas and creativity.

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