Promotional Items

Pet Food for Good

Hermann’s produces eco-certified pet food and the company founder is of the opinion that every animal deserves to live in dignity. Based on this brand message, the product packaging was used as a promotional item. In order to shape the image of the brand in a lasting way, the manufacturer entered into a cooperation with various animal shelters in Germany. Photos of homeless dogs and cats of a specific region were taken, important details regarding their potential adoption were added, and the photos and information were printed on the pet food packaging available in that region. In addition to helping find homes for the animals, the shelters received the entire revenue from the respective edition.

Red Dot

Credits

Client:

Herrmann’s Manufaktur Herrmann GmbH, Assling, Germany
Design:

loved gmbh Hamburg, Germany thjnk ag, Hamburg, Germany
Chief Creative Officer:

Armin Jochum thjnk ag
Creative Direction:

Karl Wolfgang Epple thjnk ag
Art Direction:

Marie-Therese Humer loved gmbh
Account Management:

Katharina Form thjnk ag
Photography:

Tatjana Kunath Munich, Germany Robin Kranz Hamburg, Germany Volker Hobl Hamburg, Germany
Post-Production:

David Kowalski Hamburg, Germany
Final Artwork:

Christian Schemath Hilko Wiegmann thjnk ag

Others interested too

Moody’s

Client: Moody's Corporation, New York, USA

Team, Spirit & Passion

Client: Team, Spirit & Passion GmbH, Basel, Switzerland

EPI

Client: Epi Company SE, Brussels, Belgium