Client: PUMA SE, Herzogenaurach, Germany
PeopleFund Annual Report 2019
PeopleFund is a fintech marketplace lending platform that aims to provide financial freedom to more individuals. Before showcasing its strong business results and corporate reporting, the 2019 annual report provides a visualisation of the financial problems experienced by people in South Korea as a result of the strict credit conditions set by conventional banks. Using tiered pages with cut-out images that lead from one page to the next, it depicts examples of solutions. This introduction sets the tone for the rest of the report and gives readers a better understanding of the platform’s motto “Extraordinary finance, for the ordinary”.
Credits
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Client:PeopleFund, Seoul, South Korea
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Design:PeopleFund, Seoul, South Korea
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Project Team:Changhyun Kim (Creative Direction) Jisoo Kwon (Design) Gihwan Jegal (Design) Euna Cook (Editorial Work) Sunggu Kim (Photography)