Visual Merchandising

OPPO Store – Spring 2019

During the launch of the OPPO 2019 campaign for the Chinese New Year, the seasonal motto for the visual merchandising of the stores was “Red Chinese New Year”. Combining traditional elements from ancient Chinese stories and a contemporary approach for the design of the installation, the layout aimed to provide customers with an intriguing shopping experience. The bright red colour is not only an inherent symbol for New Year in China but also an expression of happiness, good luck and reunion. In addition, the design features carp and copper coins to highlight the brand’s key products of the season.

Red Dot

Credits

Client:

OPPO, Shenzhen, China
Design:

Leaping Creative, Guangzhou, China
Project Team:

Zen Zheng (Creative Direction) Mindong Zeng (Installation Design) Weikang Liu (Installation Design) Mincong Huang (Installation Design) Mingmei Zhong (Project Management)