Retail Packaging

Mi Kids Sonic Electric Toothbrush

This sonic toothbrush packaging uses cartoon elements to show children why they need to take care of their teeth. The design capitalises on interaction. As the child pulls the toothbrush out of the slipcase, different images are displayed in a cut-out on the back. The images can be read as a story, going from tooth decay to plaque and shiny teeth when the box has been fully opened. Handling the package thus increases the chances that young children get emotionally involved with the product and effectively strengthens brand loyalty.

Red Dot

Credits

Client:

Xiaomi Inc., Beijing, China
Design:

Xiaomi Inc., Beijing, China
Project Team:

Lu Chen (Creative Direction) Weijie Jiang (Graphic Design) Yan Ni (Illustration) Zhizhuang Song (Packaging Structure Design)