Client: Army Marketing Enterprise Organization, Chicago, USA
Brand Design Relaunch
Menge Gruppe
The aim of this brand design relaunch was to simplify the business group’s main brands. The challenge was to create a brand design that would allow new funeral homes to be easily integrated into the existing design system without needing to change their names. The result of the design process is a family of logos with recognisable patterns and statements on the brand’s shared values. The idea of the design concept is based on the feeling of security experienced when stepping into a light-flooded gothic cathedral. In this way, the appearance manages to exude a restrained, handcrafted feel without looking old fashioned.
Credits
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Client:Bestattungen Menge GmbH, Duisburg, Germany
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Design:oppa franz brand design, Duisburg, Germany
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Project Team:oppa franz brand design: Michael Menge (Creative Direction) Inga Luft (Graphic Design)
MediaBees: Dirk Mathienz (Programming)
Maria Balkovaya (Animation) Lars Langemeier (Photography)
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