Station ID,Brand Design

MDR

A confident and timeless visual identity was designed for MDR in its capacity as a seasoned market leader among the regional broadcasters which make up the German broadcasting consortium ARD. The brand design consists of a modular system of elegant, functional, classy but discrete guiding elements which inform viewers about the programme and which, at the same time, are pleasing to the eye. In addition, the design works for all channels of communication and has a strong connection to the MDR umbrella brand, so as to ensure a high level of recognition among the general public.

Red Dot

Credits

Client:

Mitteldeutscher Rundfunk, Leipzig, Germany
Design:

UNFOLD Design & Motion Studio, Hamburg, Germany
Project Team:

MDR: Doreen Zörkler (Art Direction) Klaus Schuntermann (Art Direction) Ulrike Zoller (Project Management)

Florian Lakenmacher (Music / Sound Design), Supreme Music