Beverage Packaging

Markgraf von Baden

The design of these wine bottles shifted the focus on the nine-centuries-long tradition of the family of the Markgraf von Baden and their role as pioneers of wine culture in Baden. The “message in a bottle” concept dedicates each bottle to a personality within the family, with specially designed labels in the style of postal stamps. In this way, a unique and distinctive brand presence is created which aims to help position the vineyard among the top five of the region. The exclusive design is primarily geared towards male wine connoisseurs who are middle aged or older, and are demanding in terms of quality.

Red Dot

Credits

Client:

Rotkäppchen-Mumm Sektkellereien GmbH, Eltville, Germany
Design:

Ruska, Martin, Associates GmbH, Berlin, Germany
Project Team:

Francisca Martín (Creative Direction) Roman Ruska (Creative Direction) Andrea Tolosano (Design)

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