In a highly competitive Asian market, the JBL Entertainment GHD series seeks its unique selling point in design. Even though it retains the black box as an archetype, it focuses on carefully crafted details, which are particularly evident in the flawlessly worked metal front. The speaker system follows a hybrid approach to acoustic tuning for DJ and performance applications. This aligns with the trend in the Asian entertainment market to rent unusual private locations for parties.
Statement by the Jury
The JBL Entertainment GHD speaker series succeeds in inscribing an expressive note into a simple basic shape, thereby simultaneously strengthening the brand identity.
