<b>The event of communication</b><br>“Quality is not a thing. It is an event.” In his book “Zen and the Art of Motorcycle Maintenance”, American author Robert Maynard Pirsig expands the exploration of quality into metaphysics. For him quality is perceivable only within the complexity of structures – its characteristic exists beyond the objectively tangible matter and extends far beyond that. The iPad by Apple is such a product of extraordinary quality, the interactive possibilities of which cast their spell on the user almost immediately. Vivid user experiences are provided also by the way in which the highly precise and responsive touchscreen allows one to physically interact with applications and content – as quickly and comfortably as with a home computer. A large part of this sensually captivating experience is also due to the design of the iPad’s display: featuring innovative IPS technology, it delivers almost three-dimensional images that are clearly visible even from disadvantageous viewing angles. Like the iPhone’s screen, this display reacts immediately by repositioning itself to the user’s viewing angle. The iPad is also an aesthetic event: the enclosure weighs in at only 700 grammes and its softly rounded edges are pleasing to the touch. With its integrated Web browser, its high-performance processor and up to 64 GB of memory, this tablet computer fulfils the requirements for, for instance, sending large amounts of data, watching video clips and downloading music. Thus designed and technically equipped, the iPad offers communication and interactive experiences with a new design and level of quality – it touches and fascinates its users each day anew.
