Cheil Germany
Out-of-Home & Ambient
Innovating Evolution
During the IFA trade show in Berlin, Samsung staged a promotional campaign at the KaDeWe luxury department store. The promotion followed the conceptional idea of “re-imagining human evolution by fusing past and present”. The key figure was a stylish Neanderthal man embodying the fusion of times. This was reflected in the ten shop windows aim-ing at “reinventing evolution” by fusing prehistoric times with interactive design in impressive art installations. In-side the store, visitors were invited to dive into a prehistoric underwater world.
Credits
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Client:Samsung Electronics, Schwalbach
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Chief Creative Officer:Roland Rudolf
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Art Direction:Miriam Preissinger
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Marketing Service Director:Hong Seuk Lim
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Marketing Service Management:Sabrina Müller
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Design:Cheil Germany GmbH, Schwalbach
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Creative Direction:Hannes Deutsch
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Retail Design:Ron Stasch