User Experience Design

Hyundai Hi-Charger

The Hyundai Hi-Charger offers a new charging experience in the field of electromobility through a “weight-free” system. The design solves the problem that the current high-capacity EV chargers force users to lift a heavy and usually dirty connector to charge their car, as charging ports are in different positions on each vehicle. Based on a “zero-gravity solution”, the user can simply choose the location of the vehicle’s charging port on a digital screen and a connector then automatically rotates and descends to the selected point for an effortless connection.

Red Dot

Credits

Client:

Hyundai Motor Company, Seoul, South Korea
Design:

Hyundai Motor Company, Creative Works Seoul, South Korea McKinsey Design, San Francisco, USA
Project Team:

Daeyoung Chaevi (Manufacturer)