Brand Design

Grand Park Hotel Rovinj

Guests of the Grand Park Hotel Rovinj are given a travelogue and an instant Polaroid camera as a branded welcome gift to encourage them to record their personal experience in Rovinj. With appealing stories and legends, it motivates guests to go on a discovery tour through the city. In order to promote the attractive location of the hotel as a unique selling proposition and to build a distinctive brand identity, the branding extends discreetly to the hotel premises, such as on window stickers that invite guests to “remember” particularly impressive views from the windows.

Red Dot

Credits

Client:

Maistra, Rovinj, Croatia
Design:

Bruketa&Zinic&Grey, Zagreb, Croatia
Project Team:

Davor Bruketa (Creative Director) Mirna Pticek (Art Director) Masa Ivanov (Client Service Director) Zrinka Pozar (Account Manager) Eman Ahel (Designer) Dora Kasun (Designer) Mia Maric (Designer) Vesna Durasin (Production Manager) Hana Tintor (Illustrator) Danijel Srdarev (Illustrator) Klara Rusan (Illustrator) Marko Tadic (Illustrator)