Client: Grupa Pracuj, Warsaw, Poland
Character Design,Poster Illustration
Freyr
The “Freyr” project was inspired by the mythological Norse god of the same name. The illustration represents key features and symbols of the god such as the sword and a piece of fruit, which represents good harvest and fertility. Both help the viewer to recognise and identify Freyr. At the same time, the illustration offers a modern interpretation and design for the character. A printmaking look was chosen in order to evoke a sense of ancient mythology. The overlapping of colours and the wood engraving edges were also designed to produce a vintage feel.
Credits
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University:SCAD Savannah College of Art and Design, Savannah, USA
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Design:Yujia Zhang, SCAD