FEEDitBAG
Statement by the Jury
The FEEDitBAG is based on a brilliant idea, because instead of destroying the environment – and thus ultimately life – this bag itself holds the seed for new life. It is an idea that we wish will be acknowledged and adopted widely in the long run. In addition, FEEDitBAG convinces with an excellent design – beautiful illustrations and a clearly legible message on the bags help to convey and spread the idea effectively.
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Art Direction:Rafael Maggessi, Daniel Gumbert
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Chief Creative Officer:Roland Rudolf
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Client:Edeka Scheck-in-Center Frankfurt, Frankfurt/Main, Germany
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Design:Cheil Germany GmbH, Schwalbach am Taunus, Germany
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Creative Direction:Miriam Preissinger
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Copywriting:Annika D’Ambrogio
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Executive Creative Direction:Thomas Schröder
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Illustration:Susannah Blaxill, Bowral, Australia