Food Packaging

El Origen

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El Origen vegan chips are made from manioc or plantains and are produced in Ecuador under fair conditions. They are also organic, gluten-free and made without palm oil. The brand’s main sales arguments are staged by an innovative packaging design, which appeals to the consumers’ desire to discover new things when shopping. Papercut icons and keywords are designed in a deliberately imperfect manner and presented with bright colour contrasts. This results in a special mix of modern and ethnic styles which clearly aims for a powerful and lasting shelf impact.

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Credits
  • Client:
    el origen food GmbH, Hamburg, Germany
  • Design:
    Peter Schmidt Group, Hamburg, Germany
  • Project Team:
    Robert Bork (Design Director) Nicole Wenneborg (Designer) Lisa Stehle (Senior Designer) Nina Whitley-Jones (Designer)

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