Brand Design

Eco-Friendly Growers

The Asian leopard cat was once widespread in Taiwan but is now an endangered species. To protect them in their natural habitat and hunting grounds, rice farmers who are part of this brand do not use toxic pesticides and fertilisers. The brand slogan conveys the brand philosophy that humans and leopard cats can coexist in a mutually beneficial relationship. The brand design is characterised by an artful illustration style that was appealingly implemented on both the exquisite product packaging and the information flyer. In this way, the brand experience combines environmental protection with a gourmet lifestyle.

Red Dot

Credits

University:

Chaoyang University of Technology, Taichung, Taiwan
Supervising Professor:

Kuo-Min Chuang
Design:

Yu Tsen Chang, Lu Xi Jiang, Bo Xian Chen, Cheng Han Chuang, Chaoyang University of Technology