Client: Deutsche Telekom Privatkunden-Vertrieb GmbH, Bonn, Germany
Orientation System
Characters – Book House of Tranquillity
This orientation system for a hotel has been modelled to present an atmosphere of tranquillity and reverie. Several signs of such an atmosphere, like water, mountains, stones and bamboo, have been matched to the areas of dining, conference, academy and guestrooms. The design absorbs the original cultural elements and extends and restructures them through the strokes of Chinese characters. Other artistically integrated elements are spatial compositions in calligraphy and geometry, as well as lights and shadows for presenting a distinctive visual language from the unique viewing angles of the various spaces.
Credits
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Client:Water Great Wall Academy Hotel, Beijing, China
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Design:Zhengbang Creative Beijing Branding & Technology Co., Ltd., Beijing, China