Promotional Video Series

Casarte “Black Label”

This promotional video for Casarte is intended to point out that incorrect washing of clothing can have a serious environmental impact. The brand’s Black Label range of washing machines helps to protect the environment by extending the life of clothes. The video combines an information section filmed in a studio and presented by various fashion designers with images of nature which translate the facts presented into memorable visual images. The composition of light, sound and editing creates a strong atmosphere which underscores the urgency of the message.

Red Dot

Credits

Client:

Haier Group, Qingdao, China
Design:

Haier Innovation Design Center Qingdao, China Qingdao Hairigaoke Model Co. Ltd., Qingdao, China
Project Team:

Haier Innovation Design Center: Cheng Chuanling Li Jinyuan Jin Hua Wang Wei Yu Yiping Huang Zeping