Elastique.
Computer Animation
BMW Press Conference Toolkit 19-22
A modular design system for press conferences at international motor shows has been developed as part of BMW’s new trade-fair strategy. The physical stand is digitally expanded and the umbrella brand and the sub-brands are translated into 11 individual brand rooms. The architecture of the rooms intentionally establishes connections and differences between the brands. The materials used and the interplay of light and shadow convey the specific character of the brand. The theatrical assembly and dismantling of the rooms create excitement and offer a virtual stage for vehicle-specific content.
Credits
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Client:BMW Group, Munich, Germany
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Design:Elastique. GmbH, Cologne, Germany
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Project Team:Andreas Schimmelpfennig (Creative Direction) Philipp Alfes (Art Direction) André Britz (Art Direction) Christoph Große Hovest (Art Direction) Hadrien Ledieu (Motion Design) Mariusz Becker (Motion Design) Peter Pannes (Motion Design) Felix Kapfer (Motion Design) Maximiliane Wadler (Motion Design) Christin Flosbach (Project Lead)
Susanne Gocht (Strategy), Blue Scope GmbH
