Food Packaging

BIZEUN Pure White Gift Set

The colour white has played an important role in Korean culture since the Joseon dynasty. Pure white food with no particularly strong flavour is traditionally seen as a blessing, and having a breakfast of white rice cake at New Year is considered to bring well-being and a long life. This gift set reinterprets the local culture in an up-to-date manner. Rice cakes wrapped gracefully with a ribbon and seal exude a festive atmosphere, while the purist style of the boxes bridges the gap to contemporary taste. The recyclable material used as a wrapped fabric also adds a modern touch to the packaging.

Red Dot

Credits

Client:

SPC Samlip, Seoul, South Korea
Design:

SPC Samlip Design Team, Seoul, South Korea
Project Team:

Seo Yoon Yang (Art Direction) Yu Jeong Kim (Graphic Design) Su Hee Lim (Graphic Design)

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