Serviceplan
Entertainment App
Beck’s Heroes of the Night
Heroes of the Night is a mobile app that takes user-generated, real-time data from group chats and turns chat members into the heroes of a comic strip. Each comic is fully customisable, based on the particular geo- and time-specific content. By applying machine-learningbased character and image assignment, including message sentiment and content analysis, the app automatically brings every message to life in the form of a comic hero statement. Users can choose from ten heroes with a different character each, resembling typical night-out personalities such as the well-dressed charmer, the talkative one or the diva.
Credits
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Client:Anheuser-Busch InBev Germany, Bremen, Germany
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Design:SERVICEPLAN GERMANY, Munich, Germany
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Global Chief Creative Officer:Alexander Schill
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Managing Partner:Florian Klietz, Markus Maczey
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Executive Creative Direction:Thomas Heyen, Markus Kremer
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Management Supervision:Kristian von Elm
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Account Management:Mariah Kattmann, Marco Dinoto, Jeferson Lopes Cocate
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Design Direction:Sebastien Stabenau
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Creative Direction:Ronnie Patt
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Copywriting:Jan-Erik Scheibner
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Illustration:Matthias Schardt
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Technical Project Management / Development / Creative Coding:Jonas Heitzer, Efim Tamplon
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UX/UI Design:Alexander Kneifel
