Food Packaging

Banbou Patisserie & Coffee Moon Cake

Moon cake is a present given on different occasions in China. The packaging set for this speciality comprises a paper carrier bag as well as a square box containing four small individual boxes. A range of elaborate embossing and punching techniques are employed during production. The blue-and-white colour concept is supplemented, among other things, with gold-coloured stars adding an air of sophistication. They are in reference to the well-known lullaby “Twinkle, twinkle, little star”, which parents sing to their children to forge a strong bond. In this way, the design shows that the moon cake is a gift for someone you love.

Red Dot

Credits

Client:

Banbou Patisserie & Coffee, Dongguan, China
Design:

Y.STUDIO, Shenzhen, China

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