Brand Design

Bad Boy

Bad Boy is a specialist drinks retailer in Kyiv, Ukraine, who sell speciality alcohol from all over the world. In order to get the company known as a likeable business with a particularly large selection, an unusual brand design was created. The objective in designing the Bad Boy brand was to give it a distinctive personality. What is special about this brand is its surprising slogans with dry wit and its unpretentious approach to brand design. There’s just one guideline: Bad Boy is like a friend who speaks to the target group personally and motivates them to make a purchase.

Red Dot

Credits

Client:

Bad Boy, Kyiv, Ukraine
Design:

banda.agency, Kyiv, Ukraine
Creative Direction:

Pavlo Vrzhesch Yegor Petrov
Art Direction:

Myhailo Petrusiak
Graphic Design:

Yevhen Velychev
Text:

Serhii Vorvyhvost
Account Management:

Zhenia Dvoretska

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