Sports App

adidas GMR

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The GMR app is an experience that connects the analogue with the digital world. It features an insole with a smart tag which is capable of detecting football-specific movement. The app guides users through the journey, from collecting and syncing data on real playfields to the virtual stadiums of EA SPORTS FIFA Mobile in order to improve the skills of the team. The app offers a user journey with easy and fast onboarding and a dashboard where the recurring syncing of the tag is managed and where recent statistics are displayed. It is also used to set up and manage the tag and includes support chat in real time.

Red Dot

Credits
  • Client:
    adidas AG, Herzogenaurach, Germany
  • Design:
    intive GmbH, Munich, Germany
  • Project Team:
    Michael Ehrnböck (UX Design) Johannes Dornisch (UX Design) Alexander Kalinowski (UX Design)
adidas GMR
adidas GMR

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