Client: muehlhausmoers corporate communications GmbH, Berlin, Germany
Book
94513 Zeichen
The new, the unknown and the alien are often perceived as threats. Traditions and conventions are barely questioned any more. Thinking that runs counter to the norm and is a source of creativity is the topic of the book “94513 Zeichen” (94513 characters). Made up almost entirely of typography set in a wide range of layouts, it discusses this ability in this time of constant change through various stories and supporting documents. Design, when it is understood as an improvement of the status quo by means of creative compositions, can accompany changes that have great effect and result in the exact opposite of norms.
Credits
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University:FH JOANNEUM – University of Applied Sciences, Graz, Austria
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Design:Paul Pacher, Graz, Austria