Thilo von Debschitz

Thilo von Debschitz studied communication design at the RheinMain University of Applied Sciences in Germany. After positions as art director in various companies, he founded Q design agency in Wiesbaden in 1997 together with Laurenz Nielbock. The agency has since won numerous international awards. Outside his agency work, Thilo von Debschitz writes articles and books with a focus on visual arts. He garnered much attention with his rediscovery of the infographics pioneer Fritz Kahn and the publication of a monograph about him. Thilo von Debschitz has taught at the RheinMain University of Applied Sciences and at the IMK, the Institute of Marketing and Communication in Wiesbaden. Today, he is also a regular conference guest speaker on design issues. 

Red Dot: What makes print media persuasive in your opinion?
Thilo von Debschitz: Our communications are dominated by digital media that are generally designed for speed. We all benefit from that, of course. Print media as a rule steer clear of this transience. Those who make the most of this medium’s strengths – through a successful mix of content, design and materiality – will generate long-lasting awareness.