Yeouido Jazz Fireworks Festival

The brand identity for the 2019 Yeouido Jazz Fireworks Festival features firework icons that embody individuality and a logo with the motif of Yeouido topography, which can be applied as a flexible identity. The idea for the identity is to express the active experience of an open festival. The key visuals are the color gradations on the fireworks that are set against a monotone background, and the silhouette of jazz musicians and performing dancers. These are meant to be applied flexibly and consistently to a series of posters that collectively form a single image, as well as festival merchandise that include tickets, entrance bands, and ID cards. Red Dot Award: Design Concept | Concept | Communication