This campaign was created in collaboration with the artist Fanny Allié for the 20th anniversary of the Viennese organisation VinziRast to shine a spotlight on the issue of homelessness. It included a subtle light installation in the public space as well as digital elements. The latter offered additional information and a direct donation option.
参与人士
Client:
Verein Vinzenzgemeinschaft St. Stephan, Vienna, Austria
Design:
Studio FREUDE – FRD Design GmbH, Vienna, Austria
Project Team:
Studio FREUDE:
Simon Pointner (Executive Creative Direction/Concept)
Lisa Bouschet (Graphic Design)
Heimat Wien:
Felix Hohmann (Creative Director/Concept)
Fabian Kohlert (Art Director)
Mirko Fina (Digital Design)
Markus Wieser (Managing Director)
Alexander Hofmann (Chief Creative Officer)
Clemens Nagele (Account Management)