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T-Roc Bob

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This film aims to illustrate the driving characteristics of the VW T-Roc R, presenting it as a powerful, agile, dynamic car. It makes a cinematic allusion to bobsledding – a sport that requires power, focus and grip. The attributes of the car and the sport are juxtaposed in high-impact sequences: acceleration at the start, then focusing on the track, and showing the grip at every corner. The promotional film was distributed online through various social media channels, YouTube and via the website of the Volkswagen customer magazine.

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  • Client:
    Volkswagen AG, Wolfsburg, Germany
  • Design:
    loved GmbH, Hamburg, Germany
  • Project Team:
    loved: Mieke Haase (Chief Creative Officer) Sabine Cole (Editor-in-Chief) Alexander Müsgens (Creative Director) Nadine Kaminski (Text)

    Marc Schölermann (Director / DOP) Simon Roloff (Camera) Sören Görth (Film Editing) Boris Salchow (Music / Sound Design)
T-Roc Bob
T-Roc Bob
T-Roc Bob
T-Roc Bob

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