Food Packaging

Srisangdao

This organically produced rice draws attention to itself through packaging that specifically focuses on recycling. The die-formed carton is made from chaff, a natural by-product in rice production. The embossed shape, which looks like a grain of rice, the graphic lines and burnt-on labelling have both a visual and a tactile appeal for customers. With a mixture of rustic and refined elements, the earth-coloured box underlines the value of the local product. A small rice sack inside features matching printed lettering. Once the sack is empty, the package can be reused as a tissue box.

Red Dot

参与人士

Client:

Srisangdow Rice Mill Co., Ltd., Roi Et, Thailand
Design:

Prompt Design, Bangkok, Thailand
Project Team:

Somchana Kangwarnjit (Creative Direction) Rutthawitch Akkachairin (Graphic Design)